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Video is not Voodoo

You know, the high-rolling days for video producers are over.  In past days, video was big money.  Producers commanded top dollar for all sorts of projects, including business video.  Now, the internet and more powerful desktop computers have changed all that.

The high-rollin' days of video stopped when your next-door neighbor's kindergartner picked up a video camera and started playing with it.  Those days were over when the pre-teen down the street started a video blog on YouTube.

Video tools are available everywhere - cameras that yield quality unheard of 10 years ago are sold for $250.  The software required to assemble a decent video presentation was included pre-installed on your new computer.

The only missing is the time, know-how and talent.  That's where we come in.  Of course, our cameras cost much more than $250, and we don't use free video editing software.  We've got great tools and a passion for making great business video.

Video is not voodoo anymore.  It's not something only the "big boys" use.  Video is within reach of you - in your price range, and in your home town.  Give me a call today and we'll talk about how video can work for you.

Tags: video

Video Means Business!

Sometimes I think I'm an odd bird.  Why?  Because I generally read my junk mail.  Now, I don't devote a lot of time to that (after all, I've got a lot of work to do!)  However, I like to see what kinds of products and services are available, even if I have no intention of buying.

That makes me different than a lot of people.  Junk mail has been around almost since the days of the Pony Express.  People are used to it, and more importantly, they're used to ignoring it.  Yeah, they just pitch it in the trash.  That amazing direct mail campaign you just finished?  90% will can it without so much as a moment of appreciation for your hard work and planning.

But... what if they received a DVD?  Well, that's different.  That's special.  A DVD says "We mean business!"  A video presentation can impart a lot of information in a short amount of time.  It can convey and emotion or a sense of urgency.  It's second best only to being there in person.

The next time you're considering a direct mail campaign, think about including a video.  Either on DVD, or a small attention-grabbing Business Card Video CD.  Please give me a call and we'll kick around a few ideas...

Tags: Video, direct mail, advertising