Sometimes I think I'm an odd bird.  Why?  Because I generally read my junk mail.  Now, I don't devote a lot of time to that (after all, I've got a lot of work to do!)  However, I like to see what kinds of products and services are available, even if I have no intention of buying.

That makes me different than a lot of people.  Junk mail has been around almost since the days of the Pony Express.  People are used to it, and more importantly, they're used to ignoring it.  Yeah, they just pitch it in the trash.  That amazing direct mail campaign you just finished?  90% will can it without so much as a moment of appreciation for your hard work and planning.

But... what if they received a DVD?  Well, that's different.  That's special.  A DVD says "We mean business!"  A video presentation can impart a lot of information in a short amount of time.  It can convey and emotion or a sense of urgency.  It's second best only to being there in person.

The next time you're considering a direct mail campaign, think about including a video.  Either on DVD, or a small attention-grabbing Business Card Video CD.  Please give me a call and we'll kick around a few ideas...