What I am about to tell you is very important so read carefully. There is usually no reason for any website to have the words, "Coming Soon," "Please check back soon!" or "Under Construction," on their website. I can think of one exception. If you are adding an online store to your website then you could probably get away with it, but you better be able to back up your promise.

I'm a dork and I like to actually check back with websites that have, "Please check back soon," on their websites. A year or so later I still check back and there is nothing new there! It makes me upset. It's much like being a store that has a sign in the window telling customers to check back in a day, week, or month. You decide to stop back later only to find the same sign in the window with the same locked doors. Do you really think that visitors, your customers, are going to keep coming back day after day only to find that you're not being of any assistance?

Not only are those words rude when not backed up with their promise, they're worthless. By telling someone to come back later it isn't helping them at that exact moment in time. A website is supposed to be a 24/7 service to those who are visiting.

My advice to you, never let a website designer put those words on your website. You either have the content ready or your site isn't ready to launch. It's as simple as that. If you don't have photos for your photo gallery yet, then don't have a gallery page until you have some photos. If you don't have a price list for your products, hold out until you do.

If you really want visitors to "check back soon," make sure there's something worth coming back to.